Oculus for Business was Facebook's enterprise VR platform, built for companies deploying headsets at scale for training, collaboration, and learning. To sell into large organizations, they needed a full suite of marketing and sales materials: customer case studies, an implementation guide, a product data sheet, and email campaigns. Through Snack Bar, I led the creative on the full program.

The case studies were the core of the system, and the design challenge was making a consistent template feel custom to each customer story. Every piece shared the same structure: a full-bleed hero photo establishing the industry context, a stat-heavy spread with oversized numbers for immediate impact, an executive portrait and pull quote, and a "Superpowers of VR" sidebar that anchored each story to Oculus's broader platform value. Applied across six case studies spanning industries from automotive manufacturing to global hospitality, the template held without feeling mechanical. The implementation guide and data sheet extended the visual language into longer and shorter formats, and the email brought it into a single-column digital context. Keeping the system coherent across all those formats was the through-line of the work. I was the principal creative across everything, with production support from the Snack Bar team.

A complete suite of enterprise sales collateral used by Oculus for Business across the full buyer journey, from awareness emails to decision-stage case studies and technical implementation guides, covering customers across manufacturing, hospitality, and beyond.